SEE BEYOND BORDERS - Crystal Leahy
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SEE BEYOND BORDERS

Category
Integrated Multimedia Campaign & Coaching
About This Project

Crystal Leahy was awarded a Silver Marketing Effectiveness Award by the Summit International Awards Committee for her Redesign of See Beyond Borders’ Marketing and Communication material.

Silver Marketing Effectiveness

See Beyond Borders is an international not-for-profit organisation that provides Cambodian children with access to quality teaching and learning at school.

See Beyond Borders

Crystal developed a communication program and multimedia campaign for See Beyond Borders, which successfully increased awareness among target audiences, particularly corporations. The campaign involved a redesign of the existing brand, across traditional and digital platforms, giving it a contemporary ‘facelift’.

applications for funding

Vital to the project, was Crystal’s coaching of See Beyond Borders’ leadership team on how to communicate effectively with corporate audiences, reviewing presentation tactics and grant applications for funding. It also involved team coaching on how to use key materials, such as the new website, social media, annual review and document templates.

funding it has

The project was extremely successful in all respects and Crystal’s work directly contributed to the organisation securing a multi-million dollar grant; the largest amount of outside funding it has ever received.