ANGELS HOPE - Crystal Leahy
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About This Project

Angels Hope is an Australian anti-bullying organisation. ‘Angels 4 Olivia’, a multimedia campaign inspired by the tragic death of a young bullying victim, has been their most successful campaign in bringing awareness to their cause.

angels4olivia campaign for anti-bullying organisation.

The production of this integrated multimedia campaign, by The Portfolio Project, involved the production of two 30-second television commercials, a campaign website, celebrity endorsement, publicity and social media.

creative award winning campaign public service announcement

Crystal’s responsibilities involved communication strategy and media relations.

Olivia Penpraze to highlight the trauma & impact of bullying

The initial campaign achieved significant media coverage at the time of its launch in December 2013, generating enormous national print, broadcast and social media publicity, as well as in-kind advertising on all of the major television channels.

Olivia Penpraze to highlight the trauma & impact of bullying

With the re-launch of the campaign in 2015 under the rebranded Angel’s Hope, the campaign has garnered further support from the public and the media, with in-kind advertising space on Channels 7, 9, 10 and Southern Cross as well as a vivaciously renewed interest in the story among national and social media channels.

angels4olivia highlighted the mental illness bullying casuses

The campaign was awarded Bronze at the International Summit Creative Awards
Integrated Multimedia Campaign